Thursday, October 24, 2019

How To Increase Profits Through Mobile Marketing

Smartphone penetration rate hit over 78% in 2018 in the United States, creating a whole series of industries revolving around smartphones. Everywhere you go, you see people with cell phones. The technologies have also changed, increasing internet speed and the possibilities that come with this new trend have created many opportunities. As I write, 5G internet connectivity adoption, which would allow you to download your 500 GB hard drive in under 30 minutes, is increasing everywhere.
These new developments clearly create new challenges and opportunities. If you adjust, the benefits are many, and if you don't, the consequences can be dire. I would show you how to harness mobile technologies so your profits will increase.

Mobile Marketing

Create a Mobile Website

Many people who have smartphones and tablets have a more intimate relationship with their devices than they do with laptops and desktop computers. Creating a website which optimizes the amount of information you can share with users which also enriches the user experience is a must. Make sure that the mobile version of your website which you see on a smartphone does just that. You would have to work with your web developers in order to achieve this.
Smartphones and tablets have a smaller screen. Experiment with different layouts, menu styles and so on until you achieve your objective. If you do have phone numbers on your websites, make sure that smartphones dial the number when tapped. Another factor to bear in mind is that touch typists can't type 50 or 100 words per minute on smartphones. Whenever users have to fill forms, make sure that they are able to do this quickly and easily.

Create An App

One way to take advantage of the power of cell phones is to create an app for your business. Apps come in different types, and so you would have to choose carefully among the different types. Apps however allow users to better take advantage of the features that smartphones have to offer. For example, apps have cameras, and can also capture video. Depending on the nature of your business this feature might increase the quality of the interactions you have with customers. Apps are also able to store data when no network connectivity is available and later sync them up with your servers. There are more features. You could apply them in so many areas. You could for example allow customers to browse your inventory according to preset preferences. If you are a landlord or property manager, you could collect rent with your apps and allow your tenants to view their billing history. The possibilities are many so do consider getting an app.

Create Videos

Another way to enrich the user experience and take advantage of the fast internet that is available today is to create videos. Place these videos on your mobile websites. According to research, videos are able to connect with users emotionally, and so when used the right way, profits increase. Create as many videos as possible. You could create videos introducing your company and its mission for your customers. You could also create support videos for your products. Many people find support videos more useful than manuals which usually only have diagrams and text.

Use PPC Advertising

Research has also shown that pay-per-click (ppc) advertising is more effective on mobile devices. That is a good reason to add mobile ppc advertising to your marketing campaigns, if you haven't already done so. There a number of good alternatives. Google's Adwords is one. You could also try Microsoft Bing Ads, Yahoo ads, and Facebook ads. These advertising platforms also provide you with the tools you need to track conversions and optimize your ads.

Take Advantage of Social Networks

Many people spend a lot of time interacting with their friends, family, and office colleagues on their cell phones through the many social networks that are available. Take advantage of these networks. On the mobile version of your websites, as well as your apps, ensure that there are quick access buttons available, so that your users can easily share content through all the major social networks that are available. If you use Wordpress to build your website, there are plugins available that would allow your visitors to share content through all social networks. Because many people spend a lot of time on social networks, you could take advantage of their ppc programs to increase sales. Aside this, create a Facebook business page for your business. All these can lead to conversions.

I have just shown you how to take advantage of the high smartphone penetration that exists today to boost your company profits. These steps aren't difficulty. Work on them a step at a time, iteratively, and when you do that your profits will surely increase. 

Written by Yaw Boakye-Yiadom (Pronounced Yiaw Bwachi-Yiadom)

For more internet marketing secrets click here.

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Wednesday, July 31, 2019

Increase Your Online Business Profits By Giving Free Stuff Away

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by Yaw Boakye-Yiadom

Making money online doesn't have to be hard. Many are aware of, and have employed several marketing techniques for online businesses, such as search engine optimization, having a social media presence, and pay per click advertising, and yet, they don't believe they are anywhere near reaching their goal of making good money online, which can be very frustrating. Giving free stuff away is another great marketing method which is so effective, but sadly, hasn't been tried by many online business owners for a number of reasons. If you are wondering why it works, then here are some answers.

Why Would It Increase Profits?

It may sound paradoxical, but giving away stuff for free does increase profits. A common economics principle states that when prices fall demand rises. Giving away free stuff is the lowest price you can charge for your service, or product. If you are offering a service, or a product, when you give away free stuff, customers use it and become accustomed to your brand. When this happens, whenever they need to upgrade their service, or whenever they look for more offerings, they won't go anywhere else, but would come to you, because they are already used to your brand. This is particularly true because many people who want to start an online business don't have the capital, and so they will happily seize any opportunity to reduce their costs by using free products and services.

What To Give Away?

Determining what to give away for free can be a headache for a number of people. In giving away freebies, you have to be purposeful so you don't waste resources, and you also have to be sure that what you give out is valuable, so that potential customers will like it. If you have an online service, create a stripped down version of the service you are offering, making many core features available for free. You could also think of one or two items, or services, that you could give away freely without unduly spending any money. When customers know that they would get some extra perks or bonuses, when they deal with you, they will keep on coming to your website.

Turn Your Give Aways Into Profits

If you do it well, your profits may start flowing without additional efforts. However, displaying some promotional information, whenever a customer logs in, or whenever a customer uses your service for free can increase profits. Whenever possible, do collect email addresses, and then do email some promotional info from time to time. In order to turn your giveaways into profits, you could create limited time offers, which will force users to make a purchase, when the trial ends. If your products aren't time limited, then ensure that they are feature limited.

Now that you have the secret blueprint, you are well on your way to increasing your profits, but don't forget that you will only get your desired results when you use these principles consistently.

For more marketing secrets, click here

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To keep count of your most important items, install a tallying app.
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Tuesday, July 30, 2019

What Kind Of Job Can Your Stay-At-Home Wife Do?

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Written by Yaw Boakye-Yiadom

Many stay-at-home moms, having more free time at their disposal, want to earn some extra income for the family, but simply just don't know how go about it. If you are one of them, then this article is just right for you. A good job for a stay-at-home mom should make it easy for her to train and work right from home, allowing her to combine her obligations to her family with the job, and thereby making some good money in the process. There are a number of jobs that can be done online, right from home.

Clerical Data Entry

Clerical data entry jobs are easy to do, and usually have to do with processing office documents. Some of the assignments you will perform include filling business forms as well as creating business literature, business directories, and fax cover sheets. All you need is an internet connection, and a word processor. Most of the jobs will already be formatted for you. You can earn as much as $60 per day, working only a few hours each day.

Online Posting Jobs

Online posting jobs are even easier to do because you only have to type a few things on some websites. Tasks in this category include adding comments to articles, submitting website information to directories, and submitting information to classified directories. There are thousands of companies and websites that want their brand to be conspicuous on a global scale, and so you will always have jobs available. You can earn as much as $200 per day by doing this work.

Audio Transcription

With this job, you will be doing one of the fastest transcribing jobs online, and you don't have to worry about any of the tools needed to do this, because you will be provided with the software as well as the needed training. With most transcribing jobs, you only have to listen and type. You can do transcription for focus groups, and meeting right from home afterwards, and should be earning about $75 dollars each day.

Online Researcher

There are many online research companies looking for workers to help them conduct online research for companies around the world. If you are willing to spend just a few hours to learn, you will have an endless supply of jobs to do each day, thereby complementing the income your husband brings home. You will be given the necessary training, so you can evaluate online business' services and products and fill the forms appropriately. This can bring as much as $105 each day to your home.

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Article Content Writing

There are many companies that are looking for content for their websites, or for their marketing campaigns. This is one of the newest and fastest growing online jobs, providing about $75 of additional income per day. You will be given the training you need to type content for millions of websites and blogs. With this job, you can start right away after receiving training for 15 minutes.

Whether you are a stay-at-home mom because of your family values, or are one simply because you and your husband find it convenient, you can always complement the income your husband brings home simply by doing any of the jobs stated above. The income might be less than what you will get working full time, but it should be worthwhile.

To get a work-from-home job now, click here.

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To keep count of your items at home, install a counting and tallying app.
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Monday, May 6, 2019

How To Increase Your Internet Business Profits Through Outsourcing?

Internet business is said to be very profitable because of its low overhead, but how can your struggling internet business make the good profits that people have been talking about? Internet business, unlike traditional brick and mortar business, does not need a fancy premise, inventory, warehouse, offices, or even additional employees, as you can operate the business all by yourself, right from your home.  If not done right, your internet business can quickly become a nightmare, keeping you glued to your computer screen from morning till evening every single day. The solution is to outsource some parts of your business, but what is the best way to go about this?

Outsource The Right Tasks

Now that you know that the secret to online business success is outsourcing, you need to decide which tasks to outsource. Know your core competencies. In simple terms, concentrate on what you are good at and outsource the rest. For example, few people running online businesses have the financial know-how needed to process online payments, and keep proper accounting records. This is one good area to outsource. There are companies out there that will gladly do this for you for a trivial commission. Another good task to outsource is a task that takes too much time, and doesn't fall within your core competencies.
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Outsource To The Right People

In outsourcing, ensure that that you match the right task to the right workers. The very first thing you have to do before outsourcing is to create a good description of what you want to be done. Doing so will not only help you find the right people quickly, but will also save you lots of time and headache later, as the workers will be self-directed, without any need to contact you, and so you will get the right results. You may want to hire locally or globally. Hiring globally may reduce your costs greatly, but can be a bit of an inconvenience, because of different time zones. In that case, hiring locally will be better.  Outsourcing to the right people is definitely an important step.

Look For Workers At The Right Place

In outsourcing your work, you have to decide whether to outsource to a freelancer or a full-time worker. If you need the person throughout the year, then outsource to a full-time worker, otherwise choose a freelancer. There are many websites that connect online business owners like you to freelancers wanting to make some money. You could use the services of such a service, and when you do, be sure to delve deep into your freelancer's work history and job skills before you commit to hiring them.

Check Quality

Outsourcing, you have been told is the secret, but you have to put in some effort to ensure that the work being done is of the highest quality and meets your requirements. If you fail to do this, you will pay for shoddy work, which can even destroy your internet business. Always review work done, and when the work done does not meet your requirements point that out, and change workers or companies if necessary. Sometimes, you may want to use the services of another company to check the quality of work done to ensure that it is of the highest quality, especially with tasks like translating documents to languages that appear Greek to you.

Now you know the secret. Go ahead and implement it, and if you do it right, you will surely reap great results.

For more outsourcing secrets, click here.

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Credit: Yaw Boakye-Yiadom

Thursday, March 7, 2019

3 Effective Ways To Make Money Online Using Your Writing Skills

Believe me, you can earn as much as $5,000 online using your writing skills. Whether you are an experienced writer who has written thousands of articles and are in need of a new job or just a college graduate with excellent writing skills, you will find the tips outlined here below priceless. They are just what you need, and to add to this, some of them are really new and trendy.

A writer at his desk making money online using his writing skills
A writer at his desk

Writing Job Portals

Writing job portals usually have private databases full of thousands of article writing tasks. Immediately you join, you will not have any difficulty finding jobs. What's more, you can work from anywhere you want, and you will always have jobs available because this website is trusted by many companies in need of articles for many tasks. Aside the convenience of having the freedom to write from anywhere, you also have the freedom to work at a time of your choosing as well as working at your own rate. Unlike other such portals, if you don't get any job you don't pay anything, and you would always have support staff available to attend to you 24/7 throughout the year. As a writer, you may think that your writing skills are enough to make money out of this portal, but this may not be the case, and so the website has blueprints available to help. Using a such a portal will help you find a new career direction, and for those just graduating from college, this website will give you a good start.


Although newspapers and magazines have been around for years, many people are yearning for new perspectives on trending new stories. Many are also looking for new insights. If you do have expertise in any field, you can make money by blogging your ideas to the voracious audience out there. Monetization is just a term that encompasses all revenue generation strategies, and when it comes to blogs there are a good deal out there. First, you can use google adsense, allowing google to advertise on you web pages. If you don't prefer google adsense, you can request for donations, and if people really do find your articles useful, they will contribute. Blogging does provide a lucrative avenue for excellent writers to make good money.


Almost every company you can think of uses a variety of marketing methods, and so this provides writers with a unique opportunity to create value and earn money in the process. Over the last 20 years, search engine optimization (SEO) which enables websites rank high on the search engine result pages, has grown exponentially, and SEO companies are in constant search for people willing to write high quality articles on a range of topics to help them rank high. You can earn money, working for any of the SEO companies right from your home.

These three ways listed above are some of the most effective ways out there for an aspiring writer to make money. Try any of these and you will not regret it.

To make money using your writing skills click here.

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Saturday, January 12, 2019

Who Should Use Boachsoft Smartmanager to Track Rentals?

Boachsoft Smartmanager is an excellent software for renting out items. Developed for the windows platform it has all the tools needed to track and manage rentals efficiently. For example, if you want to find out all the rentals that are due on a particular date it has a report which would provide you with just that data. This is only a tip of the iceberg. But whom do you consider the ideal user of Boachsoft Smartmanager?

Game Rental Outlet

Games are very popular. They have been around since the 1970s. Some can be run on PCs others must be run on special consoles. Over the years several popular systems for playing games have emerged. I am sure you have heard of Atari, Super Nintendo, Nintendo Game Boy, Sega Mega Drive, Nintendo 64, Sony Playstation and Microsoft XBox.

Game Rental Outlet

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Along with these systems came many games that could be inserted in the form --of CDs or memory chips, popularly called cartridges. What do you do after finishing a cartridge? Game Rental outlets eliminated the need to constantly purchase game CDs. They stocked several games which allowed owners of game consoles to enjoy a virtually endless list of games. If you are the owner of a game rental outlet Boachsoft Smartmanager is just right for you. The amount of data that you can enter into this system is only limted by system resources. No matter how big your data is the powerful database searches for items as you type narrowing them to only titles that contain what you have typed. It does the same for customers. For each item you can find the rental history, assign a unique pricing scheme, charge late fees and find out who last rented it. The myriad of reports would make you so efficient. It works with pos printers and customer displays. It is the ideal software for proprietors of game rental outlets.

Costume Rental Outlet

There are clothes that we put on often or at least more than once. However, there are also those that people put on once. For those clothes or costumes it makes more sense to rent than to buy. These include halloween costumes and costumes for popular plays such as Julius Caesar and Romeo and Juliet. Boachsoft Smartmanager is ideal for costume rentals as well. Enter as many customers as you can into the database. Search for them with the powerful database when you need to. To track your revenue and costs along with your rentals use the handy reports. There are so many reports. You can even track revenue generated by each worker. It has a pricing matrix that you would find handy.

Tools Rental Rental Shop

One of the strengths of Boachsoft Smartmanager is its excellent rental module. You can generate and print barcodes for each rental item. You can then scan the barcodes when renting out items. This will save you lots of typing. The excellent rental module makes it ideal for renting out tools as well. Many tools rental shops have been using Boachsoft Smartmanager. Not only commercial tools rental shops need to rent out tools. For example, a university uses it to rent out tools and scientific equipment to students. These are considered quite expensive but the students will not use them for more than a week. Renting them out has saved the students money. Boachsoft Smartmanager does have an excellent module for renting out such items. Boachsoft Smartmanager, as you can see, is ideal for all sorts of rental business. It is the must have rental software for item rental outlets.

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How Can A Father Delight His Family Through Photography?

A father taking a photograph

Photographs lighten up families. When we take photographs of our memorable moments our hearts are gladdened each time we look at them and many share the joy of photography with their families at home and abroad. Whether on land or at sea when loved ones see photographs of their relatives their wide smiles make their burden lighter. Clearly learning digital photography will do wonders for any family but how can a father master the skills?

Switch to digital cameras

Digital cameras don't store their photographs on film like the old cameras. The photographs remain in the memory cells of the camera. Switching to digital cameras saves time. After taking photographs of an event you don't have to send them anywhere to get them printed. You can print them on your printers at home. You can store them on your drives if you choose to and sharing them is also very easy. With digital cameras you are just one click away from sharing them with children in distant places. You only have to push the sdcards into your laptop or computer in order to share them via Facebook, Instagram, Whatsapp, Twitter or some other social media platform. You can also send them to your phones or tablets via bluetooth. When you use digital cameras you don't have to purchase films or economize on films. You can take and delete photographs as many times as you want until they are just perfect. Clearly digital cameras are better. Why would you want to stick to your old non-digital cameras?

Master digital photography skills

In order to make your family smile, when you gather round a tv to watch your photographs, learn digital photography well. Pictures with bad contrast or poor resolution can only be discarded. They can't be shared. Taking a few minutes to read a digital camera manual or purchasing a guide on digital photography can do wonders for you. Digital photography has several new terminologies associated with it such as resolution which you must master.

Use Smartphone Apps

Smartphone apps like WhatsApp, Facebook and Snapchat have several features which allow users to take photographs and instantly share them with their contacts. Add your wife and kids to your social networks on these accounts. Each time you take a photograph you can instantly modify the photos with their unique features. You can write on the pictures, add the time of the day to each photo and also add special filters to each. Filters are just templates that allow you to modify your pictures in interesting ways. You could  add special glasses to each person's face on your picture. These apps also allow you to create stories. You can add several pictures to your stories and vary the duration of each photograph on your storyline. Creating such photographs or stories will definitely delight your family, especially kids in colleges that are several miles away from home.

Rally the family around the photographs

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Taking photographs and hiding them will be of no use to anyone. After taking photographs, gather your family round the tv or laptop and watch them together. You only have to pull out the sdcard from the camera and slot into your tv or laptop. Some new digital cameras have the screencast feature. With this feature you can wirelessly screen them on your tv. It would do wonders for you. Savor each moment you captured on film. Laugh together. Listen to the interesting comments your kids pass.   For family away, share them via social media or send it to them via email. Through skype or video calls discuss them. Relish each moment. The tips above will help you to spice up your family through digital photography. Now is the time to act!

For more information on how to master digital photography click here.