How To Increase Profits Through Mobile Marketing

Smartphone penetration rate hit over 78% in 2018 in the United States, creating a whole series of industries revolving around smartphones. Everywhere you go, you see people with cell phones. The technologies have also changed, increasing internet speed and the possibilities that come with this new trend have created many opportunities. As I write, 5G internet connectivity adoption, which would allow you to download your 500 GB hard drive in under 30 minutes, is increasing everywhere.
These new developments clearly create new challenges and opportunities. If you adjust, the benefits are many, and if you don't, the consequences can be dire. I would show you how to harness mobile technologies so your profits will increase.
Mobile Marketing

Create a Mobile Website

Many people who have smartphones and tablets have a more intimate relationship with their devices than they do with laptops and desktop computers. Creating a website which optimizes the amount of information you can share with users which also enriches the user experience is a must. Make sure that the mobile version of your website which you see on a smartphone does just that. You would have to work with your web developers in order to achieve this.
Smartphones and tablets have a smaller screen. Experiment with different layouts, menu styles and so on until you achieve your objective. If you do have phone numbers on your websites, make sure that smartphones dial the number when tapped. Another factor to bear in mind is that touch typists can't type 50 or 100 words per minute on smartphones. Whenever users have to fill forms, make sure that they are able to do this quickly and easily.

Create An App

One way to take advantage of the power of cell phones is to create an app for your business. Apps come in different types, and so you would have to choose carefully among the different types. Apps however allow users to better take advantage of the features that smartphones have to offer. For example, apps have cameras, and can also capture video. Depending on the nature of your business this feature might increase the quality of the interactions you have with customers. Apps are also able to store data when no network connectivity is available and later sync them up with your servers. There are more features. You could apply them in so many areas. You could for example allow customers to browse your inventory according to preset preferences. If you are a landlord or property manager, you could collect rent with your apps and allow your tenants to view their billing history. The possibilities are many so do consider getting an app.

Create Videos

Another way to enrich the user experience and take advantage of the fast internet that is available today is to create videos. Place these videos on your mobile websites. According to research, videos are able to connect with users emotionally, and so when used the right way, profits increase. Create as many videos as possible. You could create videos introducing your company and its mission for your customers. You could also create support videos for your products. Many people find support videos more useful than manuals which usually only have diagrams and text.

Use PPC Advertising

Research has also shown that pay-per-click (ppc) advertising is more effective on mobile devices. That is a good reason to add mobile ppc advertising to your marketing campaigns, if you haven't already done so. There a number of good alternatives. Google's Adwords is one. You could also try Microsoft Bing Ads, Yahoo ads, and Facebook ads. These advertising platforms also provide you with the tools you need to track conversions and optimize your ads.

Take Advantage of Social Networks

Many people spend a lot of time interacting with their friends, family, and office colleagues on their cell phones through the many social networks that are available. Take advantage of these networks. On the mobile version of your websites, as well as your apps, ensure that there are quick access buttons available, so that your users can easily share content through all the major social networks that are available. If you use Wordpress to build your website, there are plugins available that would allow your visitors to share content through all social networks. Because many people spend a lot of time on social networks, you could take advantage of their ppc programs to increase sales. Aside this, create a Facebook business page for your business. All these can lead to conversions.
landlord software, property management software

I have just shown you how to take advantage of the high smartphone penetration that exists today to boost your company profits. These steps aren't difficulty. Work on them a step at a time, iteratively, and when you do that your profits will surely increase. 

Written by Yaw Boakye-Yiadom (Pronounced Yiaw Bwachi-Yiadom)
For more internet marketing secrets click here.

Boachsoft Landlord is an excellent landlord software for tracking tenants, apartments, rent, buildings and owners. It is also called property management software.




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