How To Increase Profits Through Mobile Marketing
Smartphone
penetration rate hit over 78% in 2018 in the United States, creating
a whole series of industries revolving around smartphones.
Everywhere you go, you see people with cell phones. The technologies
have also changed, increasing internet speed and the possibilities
that come with this new trend have created many opportunities. As I
write, 5G internet connectivity adoption, which would allow you to
download your 500 GB hard drive in under 30 minutes, is increasing
everywhere.
These
new developments clearly create new challenges and opportunities. If
you adjust, the benefits are many, and if you don't, the consequences
can be dire. I would show you how to harness mobile technologies so
your profits will increase.
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| Mobile Marketing |
Create a Mobile Website
Many
people who have smartphones and tablets have a more intimate
relationship with their devices than they do with laptops and desktop
computers. Creating a website which optimizes the amount of
information you can share with users which also enriches the user
experience is a must. Make sure that the mobile version of your
website which you see on a smartphone does just that. You would have
to work with your web developers in order to achieve this.
Smartphones
and tablets have a smaller screen. Experiment with different layouts,
menu styles and so on until you achieve your objective. If you do
have phone numbers on your websites, make sure that smartphones dial
the number when tapped. Another factor to bear in mind is that touch
typists can't type 50 or 100 words per minute on smartphones.
Whenever users have to fill forms, make sure that they are able to do
this quickly and easily.
Create An App
One
way to take advantage of the power of cell phones is to create an app
for your business. Apps come in different types, and so you would
have to choose carefully among the different types. Apps however
allow users to better take advantage of the features that smartphones
have to offer. For example, apps have cameras, and can also capture
video. Depending on the nature of your business this feature might
increase the quality of the interactions you have with customers.
Apps are also able to store data when no network connectivity is
available and later sync them up with your servers. There are more
features. You could apply them in so many areas. You could for
example allow customers to browse your inventory according to preset
preferences. If you are a landlord or property manager, you could
collect rent with your apps and allow your tenants to view their
billing history. The possibilities are many so do consider getting an
app.
Create Videos
Another
way to enrich the user experience and take advantage of the fast
internet that is available today is to create videos. Place these
videos on your mobile websites. According to research, videos are
able to connect with users emotionally, and so when used the right
way, profits increase. Create as many videos as possible. You could
create videos introducing your company and its mission for your
customers. You could also create support videos for your products.
Many people find support videos more useful than manuals which
usually only have diagrams and text.
Use PPC Advertising
Research
has also shown that pay-per-click (ppc) advertising is more effective
on mobile devices. That is a good reason to add mobile ppc
advertising to your marketing campaigns, if you haven't already done
so. There a number of good alternatives. Google's Adwords is one. You
could also try Microsoft Bing Ads, Yahoo ads, and Facebook ads. These
advertising platforms also provide you with the tools you need to
track conversions and optimize your ads.
Take Advantage of Social Networks
Many
people spend a lot of time interacting with their friends, family,
and office colleagues on their cell phones through the many social
networks that are available. Take advantage of these networks. On the
mobile version of your websites, as well as your apps, ensure that
there are quick access buttons available, so that your users can
easily share content through all the major social networks that are
available. If you use Wordpress to build your website, there are
plugins available that would allow your visitors to share content
through all social networks. Because many people spend a lot of time
on social networks, you could take advantage of their ppc programs to
increase sales. Aside this, create a Facebook business page for your
business. All these can lead to conversions.
I have just shown you how to take advantage of the high smartphone penetration that exists today to boost your company profits. These steps aren't difficulty. Work on them a step at a time, iteratively, and when you do that your profits will surely increase.
Written by Yaw Boakye-Yiadom (Pronounced Yiaw Bwachi-Yiadom)
For more internet marketing secrets click here.
Boachsoft Landlord is an excellent landlord software for tracking tenants, apartments, rent, buildings and owners. It is also called property management software.
I have just shown you how to take advantage of the high smartphone penetration that exists today to boost your company profits. These steps aren't difficulty. Work on them a step at a time, iteratively, and when you do that your profits will surely increase.
Written by Yaw Boakye-Yiadom (Pronounced Yiaw Bwachi-Yiadom)
For more internet marketing secrets click here.
Boachsoft Landlord is an excellent landlord software for tracking tenants, apartments, rent, buildings and owners. It is also called property management software.
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